It doesn’t matter if you’re just starting out or a veteran in your industry, strategic client contact should never be overlooked or underutilized. Actively cultivating your relationship with your leads and opportunities is key in keeping your business alive.


There are two ways you can abuse your subscriber’s trust. One is by not contacting them at all and the other is by overdoing it. This is why you should elucidate the grounds of your contact at the time they sign up.

This can be accomplished by noting the type of newsletter they’re signing up for; weekly, bi-weekly, or monthly. An added bonus to specifying your email schedule is that it will also help you plan sales, events, and releases more wisely.


Regular client contact ensures that your subscribers stay familiar with your company. If you don’t continually remind people about your services and products, then they’ll forget about you!


Incentivization, that’s how. By offering a loyalty program you are not only able to build a client base, but you’re able to earn their continued business by offering them specials and access to events. A sale or a small gathering can equal big business.

For example, if you own a salon and find yourself without any appointments for the upcoming week, send an email offering 20% off your most popular service.

Remember 80% of something is always better than 100% of nothing!

The *average open rates for email marketing can be anywhere between 10% to 50%, depending on how well you do it. If you have an email list of 3000 potential clients and you send an email offering them 30% off a full head of highlights, you could get the following results:

  • 30% open rate on 3000 potential customers = 900 people open your email
  • Out of those 900 people, you could expect to get a conversion rate of anywhere between 3% to 5% depending on how well you communicate with them.

That means up to 45 clients will respond to your email! Again, your schedule was empty before you ran this special.

Anything that brings people into your business will help you develop a personal relationship with them. Keeping your client relationships healthy is key in the growth of your business and reputation. This is how strategic client contact can build your business. Keep at it!

(Originally posted on

Search engine optimization (SEO) is the way in which you craft your website to become “discoverable” on the web. If you own a company that sells “wingdings”, then you’re going to want your website to be the first to show up when potential consumers type “wingdings” into the Google search bar.

Even if you happen to own, it does not guarantee that your website will organically show up as a top result. Optimization is the key to gaining visibility on search results.

Taking it a step further, your goal of having a website shouldn’t be to appeal to people who already know about “wingdings”, that’s incredibly limiting.

People should be able to type the attributes of a “wingding” into a search engine and it should know enough about your product (because you spoke Google’s language, through the strategic use of SEO) to let it know your website applies to that person’s search.

That, in turn, is the full benefit of SEO. You are found by people who need to find you and you’re found by people who need you, but don’t know you exist yet.


Let me begin by admitting that there are people who dedicate their careers and degrees to SEO. It’s not incredibly easy. In fact, most people hire an expert. But if you want to gain an understanding of it, it’s not a complex system to grasp.


  • Your title needs to contain your keyword.

This means that if you decide that “wingdings” is your keyword, then a title like, “How Wingdings Work” is a good name.

  •    Your URL needs to be clean and simple.

If your website is and that page is focused on “contact us”, then the page URL needs to be,

  • Make sure the body of your text contains Headline Tags.

At least one of them needs to contain your keyword.

  • Add modifiers to the body of your text.

When people type in the search engine, “Best Wingdings”…you bet you’re going to want to have a page that includes the modifier, “Best” in there. So then you build your pages, make sure you include words that are likely to  be typed into search engines.

Some words include, “best”, “offer”, “how-to”, “top”, “coolest”, “find”, “buy”, “reviews”, “legit”, “cheap”, etc.

Remember, you need your pages to read incredibly well, but you also sometimes need to sacrifice a little readability for SEO.

  • Add photos.
  • Optimize your photos.

Make sure they’re the right size and that you’ve added the keyword into the files names.

  • Make sure your keyword is in the first 100 words on the page.
  • Make sure your design is responsive.

You do not want your website to rank well on desktop and disappear on their smartphone.

  • Use outbound links.
  • Add Social Media Buttons.
  • Try to stay over 300 words per page.
  • Sprinkle your keyword on the page, but do not overuse it.
  • Add the appropriate meta description.
  • Add the appropriate title tag.

In the days ahead, I will be writing a blog on each point in this blog to further help with all of your Search Engine Optimization questions. Stay tuned.

(Originally posted on

Let’s face it, not a lot of people know a whole lot about web hosting. For the most part, that’s okay. That is until you suddenly need to select one for your website. Given that you’re on our website, it’s safe to say you’re likely in the market for a host. Here is a quick guide to simplify the term so you’ll easily be able to sound like a pro when you sit down to talk shop with our web designers.

First, let’s get the terms straight so that everyone is on the same page about what a web host is.

Web Hosting and Domain Name

  • Let’s say I’m going to meet you for dinner. You’re going to need to tell me the address of the restaurant. That address is the domain name.
  • The web hosting, that’s the restaurant. It’s the actual building itself.

Types of Web Hosting Services

  • Free Hosting: The key benefit of a free host is that it’s free. It does not offer backups, is slow, low security, and it is filled with advertisements. I do not recommend this option, at all.
  • Shared Hosting: This is exactly how it sounds. You are sharing a single server with (likely) many other users. The benefit of this is that it’s a great price and you have the protection of a more secure server. The true cost is that you cannot control when your website slows down. If one of the other websites being hosted on your shared server is particularly popular, then your website will pay in loading time.
  • Virtual Private Server (VPS): Is a step-up from the shared server because it acts like a dedicated server, but is indeed, shared. Here, you don’t feel the cost of the normal shared sever because you are acquiring a dedicated amount of computing resources. This means that other websites on your shared server won’t slow you down. The pricing options are customizable, because you pay for the guaranteed CPU and memory that you need.
  • Dedicated Server: It’s all yours. The entire sever is yours and you have full rights to do with it as you please, but here you will also need to consider the possibility of hiring a system administrator to take care of the technical details.

Anything above a dedicated server will require a high volume of resources. For the vast majority of users, the range between free hosting and dedicated servers are the most viable options. Due to the fact that a website needs to keep user experience and security in mind when they consider hosting services, a VPS and dedicated server are the best of those options.

(Originally posted on

There is a definitive art to email marketing campaigns. In a world full of noise, if you want to stand out you have to craft a symphony. The perfect email marketing campaign is that symphony.

This article will cover three key elements of an impactful campaign.

How to:

  • Get your emails opened with the right subject line.
  • Create impactful content in your email.
  • Weave a call to action (CTA) into the body of your text to optimize your results.

Take a moment to put yourself in your customer’s shoes.

As they sift through a vast array of emails that hit their inbox, they pass each unopened email and weigh the cost/benefit ratio in a split second for each one. Once they recognize a favorable sender, their eyes shift to the subject line. Herein lies your opportunity to get your email opened.

The subject line.

Feel free to show your personality, but keep it simple and short. Moreover, realize that the email is about them. You also need to magnify the impact their patronage has on your business, without being desperate. Big task? Sure, but it’s not a difficult one. You just need to know your audience and if you promise them something, you must deliver.

Here is an example: You’re a new hair stylist and need to build your portfolio and increase your clientele. This is a common scenario and you can easily kill two birds with one stone.

This is how that email should look:

  • From: (you) Hair Salon
  • Subject: Models Needed!

Now for the body of the email. It is imperative that the information you pass along to your clients is well-planned, relevant, and short. After all, your goal here is to get them to re-engage with your business. When you send the email, do not mention that it has been a while since you’ve seen them. It’s best to assume they’ve been busy, you have nothing to lose by offering them the benefit of the doubt.

The body of the text.

Find the quickest way to tell your client why you’re reaching out to them.

Hi ____,

Last time you were in, you had a root touchup. I’m currently revamping my online portfolio and looking for models! I just need a photo of your hair; the photos don’t need to include your face.

When you come in to get a touch-up, if you would be willing to allow me to add your photo to my online portfolio I will offer a free cut with your next color service.

This tactic can be applied to any type of service, all it takes is a little creativity. “Models” can be replaced for “Yelp Reviews”, “I need your help!”, “Video Testimonies”, etc.

Call to Action (CTA).

This is your chance to tell your clients what to do. The CTA empowers them the act. That looks like this.

The offer will expire when my portfolio is full, so call and reserve your spot today!

Talk to you soon!


Your Hair Expert

Now, you have a subject line that will get your email opened. You also know how to write a short email that is to the point and calls them to act upon the information you’ve offered them.

(Originally posted on

Your domain name is essentially your brand, which is integral to the success of your website. There are several important factors to consider before you select a one. Below is a list of some things to consider before you make your selection.

Keep it simple and specific.

  • It needs to logically relate to you and your industry.

Show your personality.

  • If you sell jeans and is taken, feel free to have fun with it and add something catchy like,

More can be too much.

  • If you find yourself adding more and more words to your domain name, it’s time to rethink your name. If is taken and is too, it’s time to move on. Don’t shoot for something like It’s too much.

Own the right top-level domain.

  • By far, the (.com) is the most popular. You need to own it.
  • More is okay, I usually suggest buying the (.net) too, but one will not suffice for the other.

Consider type-in traffic.

  • Over half of internet users have taken a shot in the dark and typed in their needed item and added a (.com) to it. That means that if they’re looking for “skinny jeans”, there’s a really good chance that they’ll type in, and hope for the best.

Be ready to invest.

  • If you think spending $100 for the name you want is steep, you don’t want to know what spent on theirs. Okay, I’ll tell you, 35.6 million. So how does that $100 sound now?
  • Consider how much you would be willing to spend on advertising before you shoot a name down. The payoff of having the right name could subsidize some of those costs.

Still stumped?

  • Take a look at domain name generators, there are plenty online. Type it into a search engine and make your selection based on the “type” of name generator you need.

Once you have all of that together, go to a website that sells domain names (type it into a search engine) and begin the process. Realize that it might take a little time to find the perfect fit, but it will be well worth it once you’ve purchased a domain name that fully supports your brand.

(Originally posted on